Digital Influence & Soft Power
Unleash the power of influence

Participants' arrival - Badge distribution

Opening night - Cocktail dinner and Networking Introduction of the "Global Influencers Summit"

• Nawal Houti, Chairman of GIS

Participant welcome

Opening Session - Percussion Performance

Master of Ceremony: Neila Azouz (@Neilouz Tunisia)

Opening Address:

• Minister of Tourism
• Minister of Culture and Communication
• President of the CRT of Agadir
• President of the Agadir Region
• Nawal Houti - CEO GIS

Tribute:

• Tribute to an influential Moroccan personality who has stood out in the last 3 years. Sports: Walid Regragui

Introduction Show

Key Themes in the Promotion of Soft Power and the Role of Content Creators

• Morocco on the Global Radar: Highlights
• Global Sports: The Case of the 2022 World Cup

Speakers

• Sofia Tazi, Carma
• Tawfiq Mouline, IRES
• Moderation: Armando / Alicia Iannacone (Egypt)

Coffee Break – Photobooth photo area

Panel 1 - Positive Influence

"The Power of Content Creators: From Inspiration to Impact"

Discussion on how content creators can harness their influence positively to inspire and motivate their audience, fostering "True Engagement."

Case of Social Responsibility

• Zakaria Nani
• Narjiss Laraqui, Marjane Holding - Al Haouz
• Jalal Aaouita – Ataa Foundation
• Swinga
• Moderators: Armando and Aly Osman (Egypt)

Panel 2 - Territorial Marketing: The Agadir Case

The Impact of Social Media on the Promotion and Perception of Tourist Destinations:

Exploring how social media influences the perception of tourist destinations and the role content creators can play in shaping this dynamic.

Speakers

• Mr. Benhamman, Director CRT Agadir
• Adel Fakir, Director ONMT
• Fayssal Vlog
• Fattouma & Soufiane
• Era Fitness
• Valentin Leonard (France)
• Moderator: Armando

Panel 3 - Four-way Conversation Between Brands and Content Creators

Lunch Time and Networking

Panel 3 - Four-way Conversation Between Brands and Content Creators

How to integrate influencer strategy into a marketing strategy

Brands

• Zineb Laroussi/Zilarussi
• Salma Hamdouch/Oulmes
• Zineb Ouaqssi Magnum
• Amal Mouhoub/CIH
• Douja Blk
• Jeanne Sissoko Zézé
• Meryem Derni
• Flora Coquerel

Influencers

• Douja Blk
• Jeanne Sissoko Zézé
• Meryem Derni
• Flora Coquerel

Moderator: Neila Azouz

Panel 4 - Social Media: The New Challengers

Discuss the latest trends and innovations in influencer marketing, with a focus on emerging platforms.

Speakers

• TikTok Case: Amine Raihani - Maggie Virtually – Design with Diam
• Chat GPT (Mouhsine Lakhdissi)

Moderation: Kheira Bouazza & Armando

Coffee Break (Check new space)

Keynote: Saad Abid

Collaboration between brands and influencers for sustainable development:

Highlighting examples of successful collaborations between brands and influencers focused on sustainable development and environmental responsibility.

Panel 5 - Influence Marketing in the Face of Algorithms

How algorithms shape influencer marketing strategies and emerging trends in data usage.

Speakers

• Youssef Ghanem - AI Expert
• Mehdi Mourabit - CEO Webeuz
• Ismail Alaoui – Digital Tips
• Julien Guyare or Ahmed Benjas or Joris Blot

Moderator: Armando

Boho Chic Themed Evening & Ouidad (Sofitel)

Workshops

• 1. "Trends 2024" in Social Media Influence and Prospects for Marketing Utilization

  Speakers

  • Digital Marketing Specialists: Hajar Anabir
  • Influencer Specialists: Wearefollow France, PO Agency France
  • Social Media Specialists: Yasmina Belahsen
  • Moderator: Armando

• 2. Influence Monetization: How to measure return on investment after an influence campaign

  Exploring different methods and strategies for content creators to monetize their influence, including partnerships, collaborations, and content creation.

  Speakers

  • Leila Benjelloun, L'Oréal
  • Khadija Abid, P&G
  • Meriem Bessa, L’Atelier Digital (KPI Analysis Specialist)
  • Moderator: Armando

Coffee Break

Workshop : 3. Micro-influencers, increasingly favored by brands for organic impacT

Speakers

• Partnership Cases:
• Ismail The Petrolheald, Micro-Influencer
• Emjee, Micro-Influencer
• Chaabi Chic, Home Decor Brand
• Sydney Love, Jewelry Brand – Ihsun Daily
• Moderator: Armando

Lunch – Networking

Activities

Floral Workshop

• Visit of Agadir city and region
• Visit to major tourist sites

Berber Themed Evening + Best Photo Award Ceremony

• Immerse yourself in a Berber-themed night.
• Awards ceremony for the best photo.

Departure