Digital Influence & Soft Power
Unleash the power of influence

December 7th to 10thAgadir, Morocco.

About us

The fourth edition of the Global Influencer Summit is taking place this year in Agadir, following two editions in Marrakech and one in Essaouira. The event aims to highlight disruptive solutions and harness the power of influencer marketing in a rapidly changing world.


Gain valuable knowledge from keynotes, panel discussions, and case studies that will empower you to navigate the ever-evolving world of digital influence.


Elevate your skills and boost your professional growth at the GIS Workshops. Designed to provide hands-on experiences and practical insights, these sessions cover a range of topics crucial for influencers and digital marketers


Celebrate the spirit of collaboration at the GIS Parties. These electrifying events provide the perfect platform to network, forge new connections, and unwind in a vibrant atmosphere.


Millions Followers







Meet The Speakers

Engage in one-on-one interactions with thought leaders, and experts who are shaping the future of influencer communication and digital marketing

Mehdi Mourabit

Nawal Houti

Salah Eddine Benhammane

Hicham Masrar

Salah Eddine Mimouni

Achraf El Filali

Joris Blot

Zakaria Nani

Jalal Aaouita

Mustapha Swinga

Armando Waser

Aly Osman

Imane Erramli

Yusra Idrissi

Jade Leboeuf

Abdelilah Akrim

Douja Belkhayat

Flora Coquerel

Mouhsine Lakhdissi

Kheira Bouazza

Hassan Baraka

Hajar Anabir

Sofiane Kabiri

Meriam Bessa

Youssef Ghalem

Neila Azouz

Meet The Influencers

Step into the dynamic world of social media stars and content creators at The Global Influencers Summit.

Omar Lotfi


Meryam Kadmiri


Mustapha Swinga

Créateur de contenu

Rita Lagzouli


Ghita Mizdid

Creatrice de contenu Medecine

Ibrahim Jaidi

Createur de contenu


Lifestyle, Fashion, Beauty

Meryem Derni

Marketing, business, Travel and personal development

Badr Ghazi

Cooking Food

Jalal Aouita

créateur de contenu

Zakaria Nani

création de vidéo, actions sociale

Souhail Echadini


Khalil Alaoui

Créateur de contenu

Khalid Kortbi

Journalist et tv presenter

Many places Casa

Couple Lifestyle

Rita Akesbi

Lifestyle_ beauty_mom

Imane Kada

Journaliste animatrice

Yasmine Janah

Digital Marketing

The krsbo


Inass Louraoui

Lifestyle, Fitness

Fah Aidara


Alicia Iannacone


Aly Osman


Ferjani Safi




Mayssa Ferchichi


Amina Minouch


Rania Angie


Eya Haggui

Lifestyle,beauty ,fashion



Neila Azzouz

Lifestyle,beauty, fashion

Mayssa Maamer


Flora Coquerel

Lifestyle, beauty

Malika Menard

Lifestyle, shows, modeling

Elyette Mo

Lifestyle, beauty, travel




Discover the complet schedule of The Global Influencers Summit

  • Day 01

    7 December, 2023

  • Day 02

    8 December, 2023

  • Day 03

    9 December, 2023

  • Day 04

    10 December, 2023

6:00 PM

Participants' arrival - Badge distribution

9:00 PM

Opening night - Cocktail dinner and Networking Introduction of the "Global Influencers Summit"

• Nawal Houti, Chairman of GIS

09:00 AM - 10:00 AM

Participant welcome

10:00 AM - 10:45 AM

Opening Session - Percussion Performance

Master of Ceremony: Neila Azouz (@Neilouz Tunisia)

Opening Address:

  • Minister of Tourism
  • Minister of Culture and Communication
  • President of the CRT of Agadir
  • President of the Agadir Region
  • Nawal Houti - CEO GIS


  • Tribute to an influential Moroccan personality who has stood out in the last 3 years. Sports: Walid Regragui
10:45 AM - 11:05 AM

Introduction Show

Key Themes in the Promotion of Soft Power and the Role of Content Creators

  • Morocco on the Global Radar: Highlights
  • Global Sports: The Case of the 2022 World Cup


  • Sofia Tazi, Carma
  • Tawfiq Mouline, IRES
  • Moderation: Armando / Alicia Iannacone (Egypt)
11:10 AM - 11:20 PM

Coffee Break – Photobooth photo area

11:20 AM - 12:00 PM

Panel 1 - Positive Influence

"The Power of Content Creators: From Inspiration to Impact"

Discussion on how content creators can harness their influence positively to inspire and motivate their audience, fostering "True Engagement."

Case of Social Responsibility

  • Zakaria Nani
  • Narjiss Laraqui, Marjane Holding - Al Haouz
  • Jalal Aaouita – Ataa Foundation
  • Swinga
  • Moderators: Armando and Aly Osman (Egypt)
12:00 PM - 1:00 PM

Panel 2 - Territorial Marketing: The Agadir Case

The Impact of Social Media on the Promotion and Perception of Tourist Destinations:

Exploring how social media influences the perception of tourist destinations and the role content creators can play in shaping this dynamic.


  • Mr. Benhamman, Director CRT Agadir
  • Adel Fakir, Director ONMT
  • Fayssal Vlog
  • Fattouma & Soufiane
  • Era Fitness
  • Valentin Leonard (France)
  • Moderator: Armando
1:00 PM - 2:30 PM

Panel 3 - Four-way Conversation Between Brands and Content Creators

Lunch Time and Networking

2:30 PM - 3:30 PM

Panel 3 - Four-way Conversation Between Brands and Content Creators

How to integrate influencer strategy into a marketing strategy


  • Zineb Laroussi/Zilarussi
  • Salma Hamdouch/Oulmes
  • Zineb Ouaqssi Magnum
  • Amal Mouhoub/CIH
  • Douja Blk
  • Jeanne Sissoko Zézé
  • Meryem Derni
  • Flora Coquerel


  • Douja Blk
  • Jeanne Sissoko Zézé
  • Meryem Derni
  • Flora Coquerel

Moderator: Neila Azouz

3:30 PM - 4:00 PM

Panel 4 - Social Media: The New Challengers

Discuss the latest trends and innovations in influencer marketing, with a focus on emerging platforms.


  • TikTok Case: Amine Raihani - Maggie Virtually – Design with Diam
  • Chat GPT (Mouhsine Lakhdissi)

Moderation: Kheira Bouazza & Armando

4:30 PM - 4:45 PM

Coffee Break (Check new space)

4:45 PM - 5:05 PM

Keynote: Saad Abid

Collaboration between brands and influencers for sustainable development:

Highlighting examples of successful collaborations between brands and influencers focused on sustainable development and environmental responsibility.

5:10 PM - 5:45 PM

Panel 5 - Influence Marketing in the Face of Algorithms

How algorithms shape influencer marketing strategies and emerging trends in data usage.


  • Youssef Ghanem - AI Expert
  • Mehdi Mourabit - CEO Webeuz
  • Ismail Alaoui – Digital Tips
  • Julien Guyare or Ahmed Benjas or Joris Blot

Moderator: Armando

9:00 PM

Boho Chic Themed Evening & Ouidad (Sofitel)

9:30 AM – 10:30 AM


  • 1. "Trends 2024" in Social Media Influence and Prospects for Marketing Utilization


    • Digital Marketing Specialists: Hajar Anabir
    • Influencer Specialists: Wearefollow France, PO Agency France
    • Social Media Specialists: Yasmina Belahsen
    • Moderator: Armando
  • 2. Influence Monetization: How to measure return on investment after an influence campaign

    Exploring different methods and strategies for content creators to monetize their influence, including partnerships, collaborations, and content creation.


    • Leila Benjelloun, L'Oréal
    • Khadija Abid, P&G
    • Meriem Bessa, L’Atelier Digital (KPI Analysis Specialist)
    • Moderator: Armando
10:30 AM - 10:45 AM

Coffee Break

10:45 AM – 11:45 AM

Workshop : 3. Micro-influencers, increasingly favored by brands for organic impacT


  • Partnership Cases:
  • Ismail The Petrolheald, Micro-Influencer
  • Emjee, Micro-Influencer
  • Chaabi Chic, Home Decor Brand
  • Sydney Love, Jewelry Brand – Ihsun Daily
  • Moderator: Armando
12:00 AM - 02:00 PM

Lunch – Networking

2:00 PM - 6:00 PM


Floral Workshop
  • Visit of Agadir city and region
  • Visit to major tourist sites
9:00 PM

Berber Themed Evening + Best Photo Award Ceremony

  • Immerse yourself in a Berber-themed night.
  • Awards ceremony for the best photo.
08:00 AM - 12:00 AM



Choose your pass now and be part of the Global Influencers Summit



  • Per party


600 Dhs

  • Conferences
  • Entertainment
  • After-parties



  • Conferences
  • Entertainment
  • After-parties
  • Workshops
  • Party of December 8th

Full Pass


  • Conferences
  • Entertainment
  • After-parties
  • Workshops
  • Parties of December 8th and 9th

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